Paid Traffic Manager

Description

Job Summary: The Junior Paid Traffic Manager is responsible for executing, monitoring, and optimizing digital advertising campaigns to ensure budgetary efficiency and goal achievement. Key Highlights: 1. Execution and optimization of digital advertising campaigns 2. Daily budget monitoring and A/B testing for performance 3. Data analysis and support in building media plans The Junior Paid Traffic Manager is responsible for the operational execution, monitoring, and optimization of advertising campaigns across major digital platforms. Their primary function is to ensure that strategies designed by the planning team are correctly implemented, while daily account performance is tracked and budget is spent efficiently to achieve conversion goals and clarity. **1\. Configuration and Implementation:** * Campaign structure setup in Meta Ads, Google Ads, and other relevant platforms. * Installation and verification of tracking elements such as Pixels, conversion APIs, and tracking tags. * Implementation of standardized naming conventions according to agency methodology to facilitate data interpretation. **2\. Budget and Performance Management:** * Daily monitoring of budget expenditure to prevent overspending or underutilization. * Conducting basic A/B tests of creatives and audiences to identify optimal conversion opportunities. * Bid adjustments and routine optimizations for search and display campaigns. **3\. Integration and Content:** * Creative briefing for the content and design team, based on data-driven performance insights. * Ongoing verification that landing pages are functioning correctly and aligned with the ads. **4\. Analysis and Reporting:** * Data collection from platforms to build dashboards and weekly or monthly performance reports. * Identification of simple bottlenecks in clients' sales funnels and suggestions for immediate improvements. **5\. Learning and Growth:** * Practical application of concepts learned from elite training programs such as Subido PRO. * Support to senior managers or strategists in building media plans for new clients. Requirements and Skills * **Hard Skills:** Basic knowledge of Meta Business Suite and Google Ads, familiarity with Excel/Google Sheets for data analysis, and understanding of the sales funnel. * **Soft Skills:** Extreme organization, attention to detail to avoid technical errors, analytical curiosity, and proactivity in resolving account issues.