Job Summary: The professional will be responsible for developing and managing the Trade Marketing social media calendar, creating creative and strategic content, monitoring performance, and engaging the community. Key Highlights: 1. Develop a monthly social media calendar for Trade Marketing 2. Create creative and strategic content for social media 3. Monitor and analyze social media performance metrics With the purpose of bringing emotion to people's lives, La Moda seeks professionals who set bold goals and dream big, who are obsessed with details in pursuit of perfection, who admire the intelligence of those who always want to learn, who involve others to build cohesion, and who every day do the ordinary in a different way—surprising others—because they have the audacity to go beyond. All our job openings are also open to people with disabilities. **Responsibilities and Duties** * Develop the monthly Trade Marketing (My Favorite) social media calendar * Align content strategy with institutional campaigns, product launches, and promotions. * Produce briefings for the marketing team, focusing on visual assets, videos, and interactive content. * Write creative and strategic captions and texts for social media. * Schedule and publish content using scheduling tools (Postgran) * Monitor interactions (comments, messages, and mentions) * Track and analyze key performance indicators (KPIs), such as reach, engagement, follower growth, clicks, and conversions. * Prepare monthly performance reports with insights; engage and strengthen the follower community, encouraging interaction and loyalty. * Propose and create creative approaches and content formats. * Create content for retailer and representative WhatsApp groups; * Organize editorial calendars and schedules for product-related content per collection (We hire external professionals) **Requirements and Qualifications** * Completed or ongoing undergraduate degree in Marketing, Business Administration, Advertising, or related fields; * Experience in Trade Marketing within the apparel industry is a plus; * Experience in photo and video capture and editing * Willingness to travel. **OUR STORY** La Moda Group is a dynamic organism, an inventor of brands that launch with high desirability and numerical success. It develops innovative solutions capable of connecting people’s desires with fashion and behavioral trends. Our story began in 1986, with a small family business founded by Arcílio and Vera Olivo. After 20 years of experience in children’s apparel manufacturing, **Lança Perfume** was born in 2006. The exponential growth achieved by this brand and its market relevance elevated La Moda Group to a new level, enabling the creation of new brands targeting diverse audiences: **My Favorite** in 2016 and **Lança Perfume Easy** in 2021. La Moda Group’s purpose is to bring emotion to people’s lives and currently employs approximately 1,000 collaborators. The Group’s headquarters is located in Criciúma/SC; it operates units in Nova Veneza/SC, two direct-sales showrooms in São Paulo/SP and Goiânia/GO, and 20 company-owned stores nationwide. **OUR LA MODA WAY** Our values are our non-negotiable principles—a genuine choice. We believe we can do the ordinary in a completely different and extraordinary way. Our values guide our actions and serve as the foundation for our decisions. They are: Learn and Teach; Dream Big; Challenge the Status Quo; Collaboration; Surprise.