Job Summary: Senior Marketing Analyst responsible for planning, executing, and analyzing marketing initiatives to strengthen the brand and generate opportunities. Key Highlights: 1. Contribute to brand strengthening and opportunity generation 2. Develop campaigns and analyze results for continuous improvement 3. Work in a collaborative and dynamic environment **Are you driven by challenges and passionate about strategy, data, and creativity? Then we want to meet you!** In the **Senior Marketing Analyst** role, you will leverage your experience in planning, executing, and analyzing marketing initiatives to support brand strengthening, opportunity generation, and achievement of the company’s strategic objectives. Your role will be critical in developing campaigns, monitoring performance indicators, analyzing results, and proposing continuous improvements—ensuring communication that is aligned, efficient, and results-oriented. **If you are analytical, creative, organized, and enjoy working collaboratively, this role is for you!** **Responsibilities and Duties** **Main Responsibilities:** --------------------------------- * Assist in executing online and offline marketing campaigns, ensuring adherence to deadlines, standards, and defined objectives. * Monitor and analyze performance indicators (KPIs), generating reports and insights for continuous optimization. * Create and review briefings for designers, copywriters, agencies, and external vendors. * Support content creation for social media, email marketing, landing pages, and institutional materials. * Support internal marketing initiatives, events, local activations, and seasonal campaigns. * Ensure brand consistency across all touchpoints. * Collaborate with departments such as Sales, Customer Service, Product, and Agencies to ensure strategic alignment. * Suggest process, workflow, and internal communication improvements within the marketing area. **Requirements and Qualifications** **Expected Experience:** --------------------------- * Practical experience executing marketing campaigns. * Experience with paid media, content, CRM, or performance marketing (at least one of these pillars). * Experience operating in dynamic environments with multiple concurrent demands and deadlines. * Prior experience analyzing data and making metric-driven decisions. * Preferred experience in service, technology, telecom, or retail companies. **Requirements and Qualifications:** ------------------------------- * Education: Bachelor’s degree in Marketing, Advertising & Public Relations, or Communications (completed or in progress). * Paid media tools: Meta Ads, Google Ads (operational level). * Automation and CRM platforms: RD Station, Bitrix24, or similar. * Microsoft Office / Google Workspace (especially Excel / Sheets). * Basic knowledge of marketing funnel, customer journey, and inbound marketing. * Familiarity with branding, copywriting, and digital performance. **Preferred Qualifications:** ----------------- * Certifications in Google Ads, RD Station. * Experience with events, field marketing, or regional marketing. **Additional Information** ### **Benefits offered by Cabonnet:** * **Health Insurance** * **Dental Insurance** * **Meal Allowance or Food Voucher** * **Transportation Voucher** * **Internet Allowance** * **Birthday Day Off** * **Education Institution Partnership** * **Individual Life Insurance** * **Gympass – Access to gyms and wellness programs** * **S System Partnerships** (SESC, SENAC, SENAI, SESI) * **Cabonnet Corporate University** We are a Brazilian company specializing in telecommunications services, focused on providing broadband internet and connectivity solutions. Our goal is to build lasting relationships with each customer; therefore, we commit to delivering high-quality products and services in compliance with applicable laws, along with efficient technical support and personalized local service. Currently, Cabonnet operates over 25 stores across the state of São Paulo and employs more than 400 professionals. Cabonnet’s growth is powered by people—so every idea matters, and every talent makes a difference. If you seek an environment where you can grow, learn, and truly contribute, join us in building your story. Let’s unite knowledge, share experiences, and achieve results—together. **\#JoinCabonnet**