Senior Data Analyst | Marketing

Description

Job Summary: The Data Analyst will be responsible for structuring and maintaining the end-to-end marketing data journey, ensuring data quality, standardization, and reliability. Key Highlights: 1. Structure and maintain the end-to-end marketing data journey 2. Ensure reliable and consistent tracking 3. Identify bottlenecks, opportunities, and recommend clear actions The **Data Analyst** will be responsible for structuring and maintaining the end-to-end marketing data journey, ensuring quality, standardization, and reliability of the information used by the team. **Responsibilities and Duties** **Measurement and Tracking** * Serve as the reference point for defining and monitoring **Growth metrics**; * Ensure **reliable and consistent tracking**, including UTMs, events, and funnel definitions; * Structure and maintain **end-to-end funnel measurement**, from click to revenue and retention. **Performance and Insights** * Analyze **channel and Growth initiative performance** (media, content, lifecycle, campaigns); * Build and maintain **actionable dashboards**, focused on efficiency and business impact; * Identify bottlenecks, opportunities, and recommend clear actions: optimize, scale, or adjust. **Experimentation and Continuous Improvement** * Support analysis of **A/B tests and Growth experiments**; * Ensure correct interpretation of results and standardized analysis practices. **Data Governance and Cross-Team Collaboration** * Contribute to **marketing data governance**, including standards, documentation, and data quality; * Translate business questions into practical analyses and objective decisions; * Collaborate closely with Branding, CRM, Media, Technology, and Commercial teams. **Requirements and Qualifications** * Bachelor’s degree in Engineering, Statistics, Economics, Information Systems, Marketing, or related fields; * Solid experience in **data analysis applied to Marketing or Growth**; * Proficiency in Growth and Revenue metrics: CAC, ROAS, CPA, LTV, CPQL, CVR, payback; * Knowledge of **tracking, UTMs, events (GA4 and BigQuery), and cross-channel analysis**; * Advanced SQL; * Knowledge of **Python** applied to data analysis and automation; * Experience with dashboards and BI tools (Power BI, Looker); * Experience with **Databricks** or similar data environments; * Ability to translate data into concise narratives and clear decisions; * Strong communication skills for interaction with Marketing, Growth, Commercial, and Technology teams. **Additional Information** **Have you ever imagined working at a place where caring for people goes far beyond words?** At Suhai, we believe work must make sense in people’s lives, day-to-day routines, and future. Guided by this perspective, we developed our **Flexible Benefits Program**, one of the most comprehensive in the market (and a true differentiator in the insurance sector). Here, each employee receives points proportional to their job level and can choose, annually, the benefits most relevant to their life stage. That’s right—you choose! Among the options in our “menu” are: Meal and Food Allowance Health and Dental Insurance Life Insurance Mobility (Parking, Fuel, Transportation) Telemedicine Services And even a **Travel Benefit**, with annual redemption for airline tickets or accommodations—an exclusive differentiator in our segment! This freedom reflects who we are: a company that values individuality, trust, and ownership. But there’s more: * Hybrid Work Model * 13th Month Christmas Basket * Totalpass * PLR (Profit Sharing) * Payroll-Deductible Loan * Salary Advance * Daycare and Babysitter Assistance * Early 13th Month Salary Disbursement in Any Month of the Year * Suhai Insurance Discount * Pre-purchase and 15% discount on concert tickets at Suhai Music Hall * Birthday Day Off * Extended Maternity and Paternity Leave * Education Incentive Program * Wellness and Health Campaigns * Benefits Club with exclusive discounts and advantages * C4 Life * Casual Dress Code (feel comfortable every day!) * And a workplace we’re proud of: certified by GPTW for **10 consecutive years**, with an inspiring organizational climate widely recognized. **#JoinSuhai** #### **Hello! We are Suhai Insurance!** We were founded with a clear purpose: to welcome and protect all Brazilians, without distinction. We believe in diversity, empathy, and the unique value of every person—values that guide our culture and how we do business. #### **Our Essence** We were born to transform the insurance market and democratize access to protection in Brazil. More than a decade later, we have become leaders in motorcycle insurance and one of the largest vehicle insurers in the country—but remain firmly committed to the purpose we envisioned on our first day of operations: **providing accessible, simple, and intelligent protection for everyone**. Our secret? Growing fast—without compromising our essence.