**Requisition ID:** 69641 **About Whirlpool Corporation** Whirlpool Corporation (NYSE: WHR) To be the best appliance company, continuously improving life at home. As the only major U.S. manufacturer of kitchen and laundry appliances, the company is driving significant innovations to meet growing consumer needs through its portfolio of iconic brands, including *Whirlpool*, *KitchenAid*, *JennAir, Maytag*, *Amana,* *Brastemp*, *Consul* and *InSinkErator*. In 2024, the company reported approximately $17 billion in annual sales—nearly 90% in the Americas—44,000 employees and 40 technology research and manufacturing centers. Additional information about the company can be found at WhirlpoolCorp.com. **The team you will be part of** ------------------------------------ The digital marketing team develops marketing, merchandising, creative strategies and affiliate programs to promote the organization's products and services via the Internet or other digital channels, increasing exposure and business with the target audience, and analyzes the effectiveness of these strategies. It designs and maintains the website’s graphic design and layout to support the organization’s image, identity and brands. It may be responsible for social media marketing and online community management.**Summary of this role** ----------------------- Within the Growth Marketing team, you will be responsible for executing and monitoring CRM actions focused on performance, operating campaigns and analyzing results from Whirlpool's D2C e-commerce platforms (Brastemp, Consul and Compra Certa websites, and Compra Certa app). **Your responsibilities will include** ------------------------------------ * Develop, with leadership support, CRM plans and schedules based on campaign results, contributing product and audience recommendations. * Prepare campaign briefs for email, push and WhatsApp messages, review test sends, and approve executions with the responsible team. * Monitor campaign performance through result analysis and identification of improvement opportunities. * Organize and follow the sending schedule, aligning campaigns with the marketing calendar. * Collaborate with the rest of the Growth Marketing and Sales teams to analyze daily results, identify CRM opportunities, and ensure campaign visibility and return. * Participate in meetings with the team and partner areas, providing updates, learnings, and next steps. * Support result consolidation by extracting data and developing analyses to inform future decisions. * Collaborate in executing A/B tests and optimizations, ensuring activation quality and pursuing continuous improvements. **Minimum Requirements** ---------------------- * Basic knowledge of e-commerce metrics and conversion funnel. * Organization and attention to detail to ensure execution accuracy. * Winning mindset to deliver the best results daily. * Proficiency with tools such as Excel/Google Sheets, Google Analytics, and Looker Studio (or similar). * Strong communication skills and willingness to learn in a collaborative and dynamic environment. * Intermediate English proficiency. * Bachelor's degree in Marketing, Business Administration, Advertising, Communications or related fields. **Desired Skills and Experience** ----------------------------------------- * Previous experience in CRM within e-commerce, especially in email marketing or push notification campaigns. * Familiarity with automation platforms such as Salesforce Marketing Cloud (or similar). * Analytical mindset focused on performance and results. **What we offer** -------------------- \_"No dresscode". \_Gympass; \_Transportation allowance, shuttle buses, or company parking; \_Meal voucher; \_On-site meal; \_Benefits such as payroll or social loan, health, dental, life insurance and private pension aligned with market standards; \_Employee Assistance Program, offering 24-hour access to legal, social, financial, social work and psychological professionals; \_Childcare or nursery subsidy at the company; \_On-site services: beauty salon and spa, internal bank branch, laundry, snack bar, restaurant and lactation room; \_Two weeks of remote work from anywhere; \_After 5 years with the company, eligible employees may take four weeks of paid leave; \_Discounts on products through Compra Certa. \_Discounts on insurance (pet, auto, home, bike, travel and more) \_Extended maternity/paternity leave Learn more at https://www.whirlpoolcareers.com/work-with-us-in-brazil/ **Connect with us and learn more about Whirlpool Corporation** See what it's like to work at Whirlpool by visiting the Whirlpool Careers website. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and strictly prohibits any discrimination based on race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or intellectual disability, or any other condition protected by law.