B2C Digital Analyst

Description

Job Summary: Optimize the B2C purchasing journey with a focus on conversion and revenue, developing and executing growth and personalization strategies through data analysis. Key Highlights: 1. Optimize the B2C purchasing journey and increase conversion/revenue 2. Develop growth, personalization, and experimentation strategies 3. Analyze consumer behavior data to inform strategic actions **RESPONSIBILITIES** – Optimize the B2C purchasing journey with a focus on conversion and revenue. – Develop and execute growth, personalization, and experimentation strategies (A/B testing, CRO). – Analyze consumer behavior data and translate insights into strategic actions. – Monitor performance metrics and propose continuous improvements. **REQUIREMENTS** – Experience in results-driven digital marketing. – Proficiency in analytics, automation, and CRO tools. – Knowledge of growth strategies and conversion optimization. – Strong analytical capability to transform data into actionable insights. **ADDITIONAL INFORMATION** Salary and benefits: To be negotiated Employment type: Full-time CLT Compensation: Starting from R$3.000,00 per month Benefits: * Medical insurance * Dental insurance * Meal allowance Work location: On-site