**Requisition ID:** 69771 **About Whirlpool Corporation** Whirlpool Corporation (NYSE: WHR) is the world’s leading appliance company, continuously improving life at home. As the only major U.S. manufacturer of kitchen and laundry appliances, the company drives meaningful innovation to meet growing consumer needs through its portfolio of iconic brands, including *Whirlpool*, *KitchenAid*, *JennAir*, *Maytag*, *Amana*, *Brastemp*, *Consul*, and *InSinkErator*. In 2024, the company reported approximately $17 billion in annual sales—nearly 90% of which were generated in the Americas—with 44,000 employees and 40 technology research and manufacturing centers. Additional information about the company can be found at WhirlpoolCorp.com. **The team you’ll join** ------------------------------------ The Digital Marketing team develops marketing, merchandising, and creative strategies, as well as affiliate programs, to promote the organization’s products and services via the Internet or other digital channels—increasing exposure and business with target audiences—and analyzes the effectiveness of these strategies. It designs and maintains the website’s graphical layout to support the organization’s image, identity, and brands. It may also be responsible for social media marketing and online community management. **Role Summary** ----------------------- You will join the Web Analytics team, operating at the intersection of data, technology, and business. You will be responsible for implementing data collection frameworks, ensuring data integrity, conducting advanced analyses, and delivering insights that support strategic decision-making across digital channels. The role requires a technical, curious, and product-oriented profile, with familiarity both with digital marketing tools and robust analytical environments (BigQuery, GA4, GTM). **Your responsibilities will include** ------------------------------------ * Support in Tracking Implementation and Maintenance: + Plan and execute event tracking via Google Tag Manager (client-side and/or server-side) + Participate in defining and validating the dataLayer, ensuring standardization and scalability * Support in Data Modeling and Engineering: + Structure and maintain raw and refined datasets in BigQuery for user behavior analysis + Build simple SQL-based pipelines for transformation and normalization of digital data * Support in Digital Performance Analysis and Monitoring: + Monitor key metrics (e.g., conversion, engagement, revenue, CAC), focusing on continuous improvement + Translate data into actionable presentations for marketing, product, UX, and technology teams * Dashboard Development and Automated Alerts: + Develop self-service reports in Looker Studio, Power BI, or similar tools + Implement alerts or automations for anomaly detection * Data Quality Assurance and Governance: + Audit data collection (debugging, browser inspection, parameter validation) + Document naming conventions, taxonomy, and logic for data collection and transformation * Provide technical guidance and support to stakeholders regarding analytics, tracking implementation, and data integration. **Minimum Requirements** ---------------------- * Intermediate English proficiency. * Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM). * Experience implementing and maintaining tracking solutions across multiple digital properties. * Proficiency in SQL and practical experience with BigQuery—especially with GA4’s export schema. * Experience in web analytics data modeling (e.g., building event, session, and user layers). * Familiarity with A/B testing, segmentation, variations, and best practices in causal analysis. **Preferred Skills and Experience** ----------------------------------------- * Knowledge of programming languages such as Python or JavaScript for tag validation, automation, or custom analysis. * Experience in e-commerce environments or large-scale digital projects. * Experience with VTEX. * Experience with paid media platforms (e.g., Google Ads, Meta Ads) for attribution and performance analysis. * Familiarity with data governance frameworks and best practices for versioning and documentation of tracking implementations. **What We Offer** -------------------- \_ No dress code. \_ Gympass; \_ Commuter Benefits (Transportation Allowance, Shuttle Services, or On-site Parking); \_ Meal Allowance; \_ On-site Cafeteria; \_ Market-competitive benefits including payroll-deductible or social loans, health insurance, dental insurance, life insurance, and private pension plans; \_ Employee Assistance Program (EAP), offering 24/7 access to legal, financial, social work, psychological, and other professional support services; \_ Daycare or Nursery Support; \_ On-site services: beauty and aesthetics salon, internal bank branch, laundry service, snack bar, restaurant, and lactation room; \_ Two weeks of remote work from anywhere; \_ After five years of employment, eligible employees may take four weeks of paid leave; \_ Discounts on Whirlpool products via Compra Certa; \_ Insurance discounts (pet, auto, home, bike, travel, and more); \_ Extended maternity/paternity leave. Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/ **Connect with us and learn more about Whirlpool Corporation** Discover what it’s like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram, and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination based on race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or intellectual disability, or any other condition protected by law.