Senior CRM Analyst MSX is looking for professionals graduated in Marketing, Advertising or related fields. If you want to be part of an innovative and results-driven team, this might be your opportunity. Here, you will be responsible for: * Monitor and manage the brand's launch calendar, retail campaigns, customer lifecycle, seasonal dates and cross with brand and/or social media campaigns; * Coordinate activities and demands with the CRM agencies within the core team; * Implement and manage relationship programs including partner management and benefits, Program KPI control, interface with legal for regulation development and monitoring, creation of transactional rules for the Program, launch materials and ongoing support; * Monitor CRM indicators related to communication and loyalty through reports from specialized agencies, and develop action plans for continuous improvement in the area and for the Brand; * Coordinate with Global teams to implement new projects or improve already implemented ones; * Request communication material briefs for different channels according to the communication strategy, including e\-mail, SMS, WhatsApp, phone scripts, or any other channel suggested in the agency's designed strategy; * Request customer and prospect database segmentation briefs according to strategy; * Request strategy briefs for campaigns and Relationship Programs; * Analyze campaign performance and Relationship Programs; * Ensure customer loyalty, profitability, generation of product and service sales, lead acquisition, and monitor campaign performance; * Plan and implement strategic customer relationship projects; * Enhance the use and improvement of implemented tools; * Implement a loyalty club, always aiming for continuous improvement; * Navigate and interpret BI tools, dashboards and reports. **Technical Qualifications:** * Develop customer relationship strategies, analyze customer behavior and assist in campaign segmentation and communication strategies for different audiences, analyze campaign performance indicators and satisfaction metrics to suggest improvements; * Develop direct marketing actions and identify opportunities for new business, with a strong focus on CRM project management; * Bachelor’s degree in Marketing, Advertising and Publicity or related fields; * Advanced Office suite (Excel, PowerPoint); * Intermediate English proficiency. .* **Job Information:** * Employment type: CLT * Workload: 40 hours per week; * Work model: Hybrid * Location: São Paulo. **What can we offer you?** * Fixed compensation; * Benefits; **About MSX** With approximately 5\.000 employees present in over 80 countries worldwide, our teams provide leadership and expertise in the automotive industry and its dealer networks, delivering customer value through eight solutions: * Actionable Insights * Consumer Engagement * Distribution and Sales Performance * Parts, Accessories and Service Performance * Technical Information * Warranty and Repair Efficiency * Learning Solutions * Diagnostic and Repair Enhancement Building trust since 1996, our reputation proves we are the partner for nearly all vehicle brands in the market. Our talented employees help us exceed our ambitious goals year after year. If you identify with our business, take a look at our career opportunities. **How to apply?** *To apply for this position, please access the link* https://careers.msxi.com/ *Selected candidates will be invited to participate in a phone or in-person interview.* **This vacancy is open for application by people with disabilities or INSS rehabilitation beneficiaries.** MSX is an equal opportunity employer and encourages applications from qualified individuals regardless of gender, race, disability, age, sexual orientation, gender identity, religion or belief, marital status or maternity. \#LI\-BF1