Job Summary: The CRO Analyst will lead experimentation and conversion optimization initiatives across digital channels, performing funnel analysis, defining hypotheses, executing A/B tests, and communicating results—requiring an analytical and collaborative profile. Key Highlights: 1. Lead experimentation and conversion optimization initiatives 2. Collaborate with UX/UI, development, marketing, and data teams 3. Build clear dashboards and reports for stakeholders **Requisition ID:** 69158 **About Whirlpool Corporation** Whirlpool Corporation (NYSE: WHR) — To be the best major appliance company, continuously improving life at home. As the only major U.S. manufacturer of kitchen and laundry appliances, the company is driving significant innovation to meet growing consumer needs through its portfolio of iconic brands, including *Whirlpool*, *KitchenAid*, *JennAir*, *Maytag*, *Amana*, *Brastemp*, *Consul*, and *InSinkErator*. In 2024, the company reported approximately US$17 billion in annual sales—nearly 90% in the Americas—44,000 employees, and 40 technology research and manufacturing centers. Additional company information is available at WhirlpoolCorp.com. **The team you’ll join** ------------------------------------ *You will join the Data Analytics team within the D2C business unit.* **Role Summary** ----------------------- *As a* ***CRO Analyst****, you will be responsible for leading experimentation and conversion optimization initiatives across our digital channels. You will conduct funnel analysis, define hypotheses, execute A/B and multivariate tests, and communicate results—all data-driven. This role requires an analytical, curious, and collaborative mindset, capable of bridging business, technology, and user experience domains.* **Your responsibilities will include** ------------------------------------ * ***Performance and Conversion Analysis*** + *Conduct detailed conversion funnel analyses, map friction points, and identify improvement opportunities.* + *Leverage quantitative data (analytics, heatmaps, tests) and qualitative insights (surveys, feedback) to support recommendations.* * ***A/B and Multivariate Testing****:* + *Plan, implement, and monitor A/B, multivariate, and other experimentation methods.* + *Ensure definition of metrics, sample size, and success criteria for each test.* * ***Optimization Strategy and Execution*** + *Develop experimentation roadmaps aligned with business objectives.* + *Propose and implement improvements to pages, user journeys, and UX/UI elements to maximize conversion.* * ***Multidisciplinary Collaboration****:* + *Collaborate closely with UX/UI, development, marketing, and data teams.* + *Translate business needs into testable hypotheses and practical recommendations.* * ***Results Visualization and Communication****:* + *Build clear dashboards and reports highlighting impact on KPIs.* + *Present findings and next steps objectively to both technical and non-technical stakeholders.* **Minimum Requirements** ---------------------- * *Prior experience in CRO, funnel analysis, or digital performance optimization.* * *Proficiency with experimentation tools (Google Optimize, Optimizely, VWO, etc.).* * *Proven experience with A/B testing and experimental methodologies.* * *Knowledge of Google Analytics (GA4) or similar tools.* * *Strong communication skills, ability to collaborate effectively, and a questioning mindset.* * *Intermediate English proficiency.* **Desired Skills and Experience** ----------------------------------------- Differentiators * *Experience in e-commerce or large-scale digital products.* * *Knowledge of SQL and/or JavaScript for experiment implementation and customization.* * *Familiarity with UX research tools (e.g., Hotjar, CrazyEgg).* * *Experience in causal analysis and attribution metrics.* * *Knowledge of experimentation governance frameworks.* Skills * *Collaborate effectively with cross-functional teams.* * *Transform complex data into clear, actionable insights.* * *Work effectively in hybrid and multicultural environments.* * *Proactively identify opportunities and drive experiments.* * *Structured reasoning, analytical curiosity, and results orientation.* **Connect with us and learn more about Whirlpool Corporation** See what it’s like to work at Whirlpool by visiting Whirlpool Careers. Additional company information is available on Facebook, Twitter, LinkedIn, Instagram, and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits discrimination based on race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or intellectual disability, or any other condition protected by law.