Senior Creative Planning

Description

Job Summary: A professional with experience in Planning, Live Marketing, and communication to develop creative concepts and strategies, ensuring alignment and execution of the project. Key Highlights: 1. Essential experience as a Planner and in Live Marketing 2. Development of creative concepts and storytelling for brands 3. Collaborative work with various departments and suppliers Description: * Completed undergraduate degree, preferably in Advertising, Design, Business Administration, Communications, Events, Architecture, or related fields. * Experience as a Planner. * Proficiency in Keynote and/or Microsoft Office and/or Google Slides. * Knowledge in: Live Marketing. * Advanced English proficiency * Refinement of the brief by identifying information required for internal project continuity; * Research and analysis (target audience, brand’s communication history and competitors, market references and trends); * Identification of cultural context and insights about the target audience relevant to the challenge; * Conceptualization exercises to provide direction and inputs for other departments to deepen their specialized contributions; collaborate with Creative, Production, Account Management, Digital, and suppliers. * Create and propose creative concepts and territories aligned with the brand’s positioning. * Write conceptual storytelling that connects the proposal with the client’s objectives. Organize proposals into commercial presentations and creative decks. * Structure audience experience journeys (pre-, during, and post\-event). * Review scripts, assets, scenography, activations, and content. Bridge the gap between idea and execution, ensuring the concept is preserved. 2512180202551873326