DIGITAL MARKETING ANALYST - LDB

Description

Job Summary: Responsible for developing and implementing relationship-building initiatives, campaigns, and promotional materials to engage target audiences and strengthen the brand image of Plaenge and Vanguard Home, with a focus on digital marketing. Key Highlights: 1. Support the implementation of real estate digital marketing strategies. 2. Monitor and analyze the performance of digital campaigns for optimization. 3. Collaborate with teams on landing page development. * Develop and implement relationship-building initiatives—including campaigns, projects, and promotional materials—to engage diverse audiences and reinforce the brand image of Plaenge and Vanguard Home. **Responsibilities and Duties** * Support the implementation of digital marketing strategies tailored to the real estate sector, contributing to the execution of promotional activities related to new project launches and institutional campaigns. * Support the planning and execution of multichannel digital campaigns using SEO/SEM, email marketing, social media, and online advertising to attract and convert potential customers. * Monitor the company’s digital presence, ensuring that corporate profiles on websites, real estate portals, social media platforms, and other digital channels remain updated to reinforce brand positioning. * Create relevant and engaging content—including text, images, and videos—aligned with the target audience profile to spark interest and generate qualified leads for projects. * Collaborate with external vendors such as advertising agencies, photographers, and videographers, overseeing the production of high-quality promotional materials aligned with the group’s marketing campaigns. * Monitor and analyze digital campaign performance using tools such as Google Analytics, CRM systems, and specialized platforms to measure results and identify improvement opportunities. * Interpret digital market trends and insights, adjusting campaigns and budget allocation to maximize sales, reach, and audience engagement. * Collaborate with internal teams and digital agencies on landing page development to ensure efficient navigation and an optimal user experience. * Continuously evaluate the customer journey across digital channels, identifying areas for improvement to enhance experience and increase lead conversion. * Support online and in-person promotional events—including project launches, real estate fairs, and webinars—staying updated on effective digital marketing practices and real estate market specifics. **Requirements and Qualifications** * Bachelor’s degree in Advertising and Public Relations, Marketing, Public Relations, Journalism, Architecture, or related fields. * Proficiency in Excel for report generation and data organization in dashboards, with familiarity with Business Intelligence (BI) tools for KPI analysis and decision support. * Knowledge of Google Analytics, Google Ads, Meta Ads, and CRM platforms is preferred. **Additional Information** * Meal allowance + Transportation allowance + Health insurance + Totalpass + Dental plan + Seconci Since 1970, when a young engineer decided to found Plaenge, our purpose has always been clear: **to be a solid, ethical company with real impact on people’s lives.** More than 55 years later, we are proud of what we have built: projects that transform cities, relationships grounded in respect and trust, and a team that grows alongside our history.