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Account-Based Marketing (ABM) Analyst

Indeed

Company

Job typeFull-time
Workplace typeOnsite
Experience levelNo experience limit
Education levelNo degree limit

Description

Job Summary: A Marketing professional to operate ABM programs, orchestrate multichannel campaigns, and analyze data to drive company growth. Key Highlights: 1. Opportunity to contribute to business results and professional growth. 2. An innovative, creative, and diverse company that embraces your diversity. 3. Focus on operating ABM programs and analyzing data in HubSpot. Paytrack is a leading provider of corporate travel, payment, and expense management solutions. We serve over 1,000 large corporate clients. Our mission is to simplify corporate expense management—making it as intuitive and efficient as personal experiences—while accommodating the complexity required by large enterprises. **Working in Marketing** is an excellent opportunity to contribute to company results and carve out your space, while simultaneously expanding your professional expertise. Here, xxxxxx is a fundamental piece of the company’s strategy and growth! We are a company of innovative, creative, and diverse people—so we’re fully open to welcoming you with all your uniqueness. **Your day-to-day responsibilities will include:** Operating ABM programs in 1:few (200 accounts) and 1:many models, focused on account-level pipeline, using a HubSpot-first approach. * Creating and maintaining account and persona lists, scoring rules, and workflows (intent-triggered tasks for SDRs). * Orchestrating cadences and multichannel campaigns (LinkedIn Matched/Conversation Ads, email, webinars/roundtables, direct mail, web personalization). * Producing and adapting 1:few assets (emails, landing pages, “benchmark flash” reports, outreach scripts, mini-competitive case studies). * Preparing and hosting webinars/roundtables with vertical specialists and customers; * Building weekly dashboards (coverage, engagement, meetings/SQLs, pipeline influenced) and suggesting next tests. * Supporting SDR/AE enablement (talk-tracks, battlecards, ROI calculator) and participating in Deal Councils. * * Managing data and compliance (LGPD, opt-out, correct use of trademarks in comparisons). **✔️ What you need:** * Experience in B2B (SaaS/tech preferred); * Proficiency in HubSpot (Marketing/CRM/Ops): Target Accounts, Workflows, Sequences, dynamic lists, and reports. * Experience operating LinkedIn Campaign Manager (Matched/Conversation Ads) and solid understanding of UTMs/attribution. * Strong, clear, and direct writing skills; ability to tailor messaging per persona/vertical. * Comfort working with data (Sheets/Excel) and funnel/commercial metrics. **✔️ Nice-to-have:** * HubSpot / Analytics / LinkedIn Ads / Power BI. * Experience integrating with ERPs (SAP, Protheus, Senior) and/or T&E/FinOps markets. * English proficiency for reading and meetings.

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Posted by

João Silva

Indeed · HR

Location

João Silva

Indeed · HR

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