Description: To succeed in this role, you must have: * Bachelor's degree in Agronomy or Agricultural Engineering required. * Experience in Sales, Strategic Marketing, Tactical Marketing or Market Development within Agribusiness. * Knowledge in territory management, sales channels, and technical portfolio positioning. * Ability to analyze market data, competition, and sales performance. * Availability for travel and field-based work. * Willingness to reside in Uberaba/MG. In this role, you will be responsible for: * Implementation of access programs: Ensure execution of access strategies designed by GTM, such as distributor relationship programs and customer coverage maps for direct sales. Monitor correct field implementation of these programs, while also acting as an internal challenger when strategic adjustments are needed. * Sales force effectiveness: Lead the implementation of the customer coverage map by the sales team, ensuring excellence across portfolio, service, digitization, proximity, and brand strengthening dimensions. Support Specialists, GRs and BUs with tools, training, and methodologies that enhance productivity and execution consistency. * Growth by crop and territory: Translate growth strategies defined by crop (via GTM and Portfolio) into specific tactical plans for each territory. Ensure high-potential territories (identified by GTM) receive robust tactical plans, promoting the opening of new channels and direct customers. Coordinate demonstration fields and technical/commercial actions at key and strategic customer sites. * Portfolio in the field: Support growth initiatives for strategic products defined by the Portfolio team, ensuring coordinated execution in key markets and relevant channels. Drive product launch implementation, monitoring from field activation through customer adoption. * Communication and brand strengthening: Serve as guardian of communication and brand strengthening plan execution, ensuring quality and standardization of regional activities. Coordinate strategic projects such as trade shows, technical events, customer exchange programs, factory visits, and kickoffs with channels and key customers. 2510250202201831920