The **Product Specialist** will be responsible for **planning, developing, and improving the company's products and solutions**, ensuring alignment with business and customer needs. Will act strategically, connecting **technology, operations, and customer experience**, with a focus on innovation, scalability, and value creation. Will collaborate closely with **technology, sales, operations, and marketing teams**, being a key player in the **definition of roadmaps, prioritization of demands, and continuous product evolution**. The main responsibility will be to **structure and consolidate the product strategy**, identifying improvement opportunities and contributing to the company's sustainable growth. **Responsibilities and duties** **Responsibilities and duties** ----------------------------------- * Manage the **product life cycle**, from conception to delivery and performance monitoring; * **Define product strategies and roadmaps**, aligned with business objectives and company vision; * Conduct **market analysis, customer behavior analysis, and benchmarking** to support strategic decisions; * Translate business needs into **clear functional requirements and action plans**; * Collaborate with **technology, UX/UI, and support teams**, ensuring delivery quality and alignment; * Monitor performance indicators (KPIs) and drive **continuous improvements in existing products**; * Contribute to the **structuring and standardization of Product team processes**, introducing best practices and methodologies; * Support management in the **definition of commercial strategies and product positioning**. **Requirements and qualifications** **Requirements and qualifications** ------------------------------ * Completed or ongoing **higher education** in **Business Administration, Engineering, Information Systems, Computer Science, Economics**, or related fields; * Previous experience in **managing or developing digital products**, preferably in technology, insurance, or service companies; * Knowledge of **agile methodologies (Scrum, Kanban, Lean)**; * Proficiency in **data analysis and performance metrics** (Excel, Power BI, product analytics tools, etc.); * Strong communication skills, with ability to **bridge technical and strategic discussions across different areas**; * Analytical, organized profile with a results-oriented mindset. **Seg Imob** was founded with the mission of transforming and innovating the real estate market, offering smart and secure solutions to provide peace of mind to real estate agencies, brokers, and tenants. Guided by credibility and a commitment to excellence, we have become a reference in the industry by developing products tailored to the specific needs of the rental market. Our journey began with the vision of simplifying processes and providing agile, efficient alternatives to ensure security in real estate transactions. **For over 11 years**, we have built strategic partnerships and invested in technology and innovation, always aiming to deliver a more reliable and transparent experience for our customers. Today, Seg Imob stands out as a company committed to the industry’s advancement, operating ethically and transparently to deliver customized and efficient solutions. Our commitment is to keep evolving and offering the best alternatives for the real estate market, always focusing on security, convenience, and customer satisfaction.