Colégio GGE \| Recife \- PE \| In-person Job Description Plan, execute, and monitor the GGE group's digital marketing campaigns with a focus on performance and results, aiming at attracting and enrolling new students, as well as engaging with the target audience. Responsibilities and duties Enhance the performance of the GGE group's online media campaigns by designing and proposing solutions to eliminate bottlenecks and maximize the impact of opportunities on performance indicators for growth. Responsible for online media campaigns, working closely with the sales team to ensure delivery quality; Boost the company's digital channels and create inbound campaigns; Analyze quantitative and qualitative data and optimize performance strategies and actions throughout the entire sales funnel, identifying bottlenecks that may be hindering the achievement of goals and targets; Take a holistic and objective view of our metrics, bringing ideas and media strategies to generate performance and sales gains; Analyze results based on ROI goals, implement and monitor new digital strategies. Requirements and qualifications Bachelor's degree completed \- Proficiency in Facebook Ads and Google Ads tools \- Knowledge and experience in creating and implementing media and performance strategies/projects \- Expertise in Digital Media Planning and SEO \- Knowledge in website/link configuration and installation of conversion scripts and pixels \- Web Analytics knowledge \- Advanced Excel skills \- Desirable requirements Desirable: RD Station Management, Experience in Programmatic Media and Native Ads Possess technical expertise: references within the field Salary range Negotiable Employment type CLT About the company For nearly 30 years, **Colégio GGE** has been educating generations with high-performance teaching and a commitment to human development. Our mission goes beyond traditional education: we invest in pedagogical innovation, cutting-edge educational technology, socio-emotional development programs, and cultural enrichment. We are a school that combines **tradition and innovation**, with a pedagogical model designed to prepare students for the world and for life.