CRM Analyst

Description

Job Summary: We are seeking a Senior CRM Analyst to support CRM operations, with a focus on campaigns, SQL-based segmentation, and automations—ensuring data quality and delivery excellence. Key Highlights: 1. Lead contact database governance and evolution 2. Create and optimize SQL-based segmentations and audiences 3. Design and maintain advanced automations and customer journeys **Senior CRM Analyst** — Campaign Operations, Segmentation, and Automation At MATH, we seek a professional to operate within CRM, focusing on campaign development and execution, SQL-based audience segmentation, and ensuring data and delivery quality. This is a hands\-on role involving direct participation across the campaign workflow—from audience preparation through validation and execution—ensuring operational consistency, standardization, and delivery reliability. The environment involves using data platforms and CDP (Customer Data Platform) for audience management and activation, as well as demand management via Adobe Workfront, ensuring organization, traceability, and timely delivery. ⸻ **Your Responsibilities:** * Lead **contact database governance and evolution** (data quality, deduplication, standardization, rules, and audits). * Create, maintain, and optimize **SQL-based segmentations and audiences**, with continuous monitoring (validation, consistency, and performance). * Explore and structure data in **Azure Databricks** to build/optimize CRM datasets (lifecycle, cohorts, behavior, propensity, and channel performance). * Design and maintain **advanced automations and customer journeys** (lifecycle), driving operational efficiency, reducing rework, and enabling continuous improvement of outcomes. * Ensure **end\-to\-end integration and consistency** across the marketing\-to\-sales cycle (lead → MQL → SQL → opportunity → customer), addressing gaps and dependencies. * Build and conduct **advanced analytics** (funnel, retention, churn/LTV, performance, and attribution where applicable), translating data into actionable recommendations. * Lead the **A/B testing agenda** and optimizations, defining hypotheses, success criteria, and scalable learnings. * Manage and enhance delivery governance via **Adobe Workfront** (prioritization, SLAs, dependencies, and standardization), ensuring predictability and quality. * Serve as a technical reference, supporting the team with best practices, documentation, and delivery reviews. * Communicate clearly with stakeholders: **status, risks, decisions, and next steps**, aligning expectations and guiding solutions. **What We Expect From You:** **Tech Skills:** * Proven experience with **CRM**, marketing automation, and system integrations. * Advanced **SQL** (JOINs, CTEs, window functions) applied to segmentation, validation, and database monitoring. * Strong experience with **Azure Databricks** (queries, transformations, analytics, and CRM dataset construction). * Experience with **Adobe Workfront** (demand management, workflows, and delivery governance). * Proficiency in metrics related to **customer journey**, sales funnel, campaign performance, and retention analytics. **Soft Skills:** * **Executive and collaborative communication** (ability to translate data into narrative and decision-making). * Autonomy, ownership mindset, organization, and ability to manage multiple concurrent initiatives across diverse stakeholders. * Technical leadership profile (best practices, mentoring, and continuous improvement). **Our Benefits:** * ️ Meal Voucher * Health Insurance * Dental Insurance * Life Insurance * StarBem \- Psychotherapy and Nutritionist Services * ️ Workplace Gymnastics * ️ Wellhub (Gympass) * Childcare Assistance * Creditas * Partnerships with Educational Institutions * PET Insurance Plan * SESC Partnership * Certification Bonus * Referral Bonus ‍ * Equipment provided by MATH **Our Values:** \#InnovaMathers \#CollabMathers \#TrueMathers \#HumanMather **Location****Employment Type****Work Model** São Paulo, SP, BR Full\-time CLT Hybrid