Senior Marketing Analyst

Description

Job Summary: Senior Marketing Analyst (Events), focused on planning, execution, and control of events and promotional materials, ensuring brand image consistency and achievement of strategic objectives. Key Highlights: 1. Technical leadership and guidance for creative teams. 2. Marketing budget management and administrative control. 3. Planning and execution of highly complex events. **First and foremost, you should know:** **At Grupo Bio, we strive to build an increasingly diverse and inclusive workplace.** Therefore, all our job openings are also open to candidates with disabilities, as well as professionals from diverse beliefs, backgrounds, races, sexual orientations, and gender identities. **Our Mission:** Collaborate in promoting and strengthening the brands of group companies through the development of materials, workshops, relationship-building initiatives, and events. Serve as a bridge between departments, support planning, and assume responsibility for budgetary control. Create and execute successful events, contributing to the company’s image, audience engagement, and achievement of strategic objectives through efficient and creative event management. **Position:** **Senior Marketing Analyst (Events)** **Work Location:** Rua Brasholanda, No. 240, Weissópolis / Pinhais-PR; **Work Model:** Hybrid. **Responsibilities and Duties** **Your daily challenges will include:** * Guide the area’s creative team in developing promotional, institutional, and commercial materials used at trade fairs, events, and promotional activities with internal and external clients. * Oversee the area’s administrative operations. * Plan, monitor, and control the marketing department’s budget, ensuring all costs remain within financial forecasts. * Monitor and manage invoices, expense reports, and update the marketing investment tracking spreadsheet. * Monitor purchase order entries into systems, track deadlines, pricing, execution, and quality control of produced materials. * Propose, plan, and execute production of giveaways and materials to support sales teams and relationship-building initiatives with internal and external clients. * Develop and obtain quotations from suppliers for graphic materials and giveaways. * Propose, plan, and execute initiatives related to events, trade fairs, congresses, exhibitions, webinars, workshops, and client-partnered activities. * Provide in-person and remote support to internal clients. * Prepare event and marketing administrative control reports. * Plan and execute lead-generation and contact-acquisition initiatives to assist sales teams in acquiring new customers. * Interface with other departments and areas to ensure smooth marketing processes. * Be responsible for brand image during initiatives, events, and productions. * Coordinate event logistics, including transportation, accommodation, registration, and material distribution. * Provide third-party support services upon request and approval by managers \| executive board. * Exercise technical leadership, assisting the team in resolving area-related issues. **Requirements and Qualifications** **Qualifications and Knowledge:** * Bachelor’s degree completed in Marketing \| Advertising and Public Relations \| Design \| Business Administration \| or related fields. * Advanced English proficiency; * Project development skills; * Expertise in marketing initiatives and highly complex events; internal customer service experience; * Preferred: Postgraduate degree/MBA in related fields; * Preferred: Experience in the healthcare sector; * Experience Required: 4 to 6 years. **Attitudes and Behaviors That Make All the Difference:** * Results-oriented; * Customer-focused; * Resilient; * Agile; * Collaborative; * Communicative; * Flexible; * Influential; * Systemic view of the company and business. **Additional Information** **Our Benefits for You:** **Health and Well-being** * Medical Assistance (Unimed) * Dental Assistance (Dental Uni) (no payroll deduction); * Pet Health Insurance; * Wellhub (formerly Gympass); * Clube Gazeta; * Environment offering professional development opportunities; * Quality of Life Programs; * Your birthday won’t go unnoticed — receive a GIFT Card to purchase a special birthday gift. **Meals and Mobility:** * Meal Voucher; * Food Allowance; * Transportation Voucher (per legal requirements); * Brasil Convênios; * On-site parking; **Family** * Daycare Assistance (for children up to 5 years and 11 months).** * Maternity/Paternity Kit (for Moms and Dads); **Flexibility** * 8-hour daily work schedule, with flexible start and end times within the window of **7:30 AM and 6:00 PM**, depending on role; * Hybrid model (4 days onsite, 1 day remote). **Development** * Corporate University offering diverse content; * Scholarship Program for Education/Languages — current corporate policy governing eligibility for scholarships; **Secure Future** * Life Insurance — no payroll deduction **Goals and Results** * PPR — Profit Sharing Program; **Do you identify with this position?** **Apply now via our Gupy portal:** attach gupy link Welcome to Integra CSC! We were founded with the strategic objective of integrating all business units of our corporate group. We proudly belong to a 100% Brazilian group with strong presence in healthcare and diagnostics, comprising the following business units: **Biometrix Diagnóstica, BR Life, Kasvi, Mobius Life Science, FirstLab, Orthos, Integra CSC, Argos, Labpoc and Advagen Biotech**. We believe respect for life comes first. Thus, our commitment is to constantly seek the best solutions to preserve patients’ health and lives. Likewise, we aim to foster a favorable environment for our employees’ activities, enabling optimal personal and professional development. **If life also inspires you, we look forward to walking alongside you on this new journey!** \#wetransform \#wesustain \#wearecommitted \#wearehuman