Traffic Manager

Description

Job Summary: The Traffic Manager is responsible for planning, executing, monitoring, and optimizing strategies to attract qualified visitors and achieve business results. Key Highlights: 1. Optimizing digital traffic strategies with a focus on results 2. Defining campaign objectives and analyzing target audiences 3. Monitoring KPIs and proposing performance-based improvements The **Traffic Manager** is responsible for planning, executing, monitoring, and optimizing strategies to attract qualified visitors to digital channels (websites, landing pages, e\-commerce sites, social media, or apps), with a focus on outcomes such as sales, leads, or brand awareness. * Define campaign objectives (sales, leads, reach, engagement) * Analyze target audience, buyer persona, and customer journey * Select acquisition channels (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, SEO, etc.) * Allocate budget and set ROI/ROAS targets * Create campaigns on advertising platforms * Configure targeting by interest, behavior, location, and remarketing * Install pixels, tags, and events (Meta Pixel, Google Tag Manager, GA4\) * Set up A/B tests * Monitor KPIs such as CPC, CPM, CTR, CPA, CAC, and ROAS * Adjust ads, audiences, creatives, and bids * Scale top-performing campaigns * Reduce budget wastage * Interpret metrics and reports * Build dashboards * Identify funnel bottlenecks * Propose improvements based on performance