**Description:** Exemplary writing skills; Experience planning, producing, and reviewing content; Knowledge of Inbound Marketing, Content Marketing, SEO, and Sales Funnel; Knowledge of SEO techniques; Experience with YouTube. Knowledge of copywriting techniques; Techniques for creating video scripts and blog texts; Self-management and organization; **Understanding our target audience (e.g.,** online behavior, needs and desires, what they search for, etc.); Understanding the Customer Journey and how to impact our target at each stage with appropriate content, media, and timing; **Producing and reviewing content (e.g.,** video scripts, blog articles) for our target audiences in accordance with best practices in content marketing and SEO; Creating content based on SEO techniques; Collaborating in the planning of other communication channels to promote our content most effectively and achieve our goals; Proposing content and improvements grounded in content marketing and sales funnel principles; Identifying opportunities, planning, and producing rich media (e.g., e-books, webinars, infographics, etc.) focused on generating interest in our products and delivering value aligned with each stage of the sales funnel and customer journey; Conducting market and competitor analyses; **Day-to-day responsibilities:** Collaborating with the Social Media and Blog Content Marketing team, composed of designers, copywriters, editors, content managers, SEO and SEM specialists, among others; Research to understand the target audience, customer journey, and how to impact customers at each stage; Creating and reviewing scripts (e.g., YouTube videos, blog articles) as needed and based on objectives, always focused on a specific stage of the customer journey; Assisting in managing content-related projects; Communicating with the creative team (designers, filmmakers, video editors, etc.); Working closely with CX, Technology, and Product teams to understand key customer needs and develop content that addresses them. 251203020219515504