BRANDING ANALYST

Description

Job Summary: Analyzes competitors and implements improvements in brand positioning processes, drafting briefs and reviewing materials to ensure communication quality and strengthen the company's market presence. Key Highlights: 1. Optimizes content for search engines and organic ranking. 2. Plans and manages the content production calendar. 3. Creates engaging and persuasive content tailored to the target audience. On-site position in Florianópolis | 44 hours per week | Competitive salary **Why Join Us?** Dynamox is a high-tech company that develops intelligent solutions for monitoring vibration, temperature, current, and voltage—helping maintenance and reliability teams make industry safer, more efficient, and more sustainable. Today, we are the only global company in the maintenance field certified with the international standards ISO 27001, 27701, 27017, and 27018, in addition to ISO 9001. Beyond well-structured processes, we believe in people. Here, you’ll find an organized, collaborative, and continuous-improvement-oriented environment where learning is encouraged and excellence is part of everyday life. We value those who seek growth, innovation, and meaningful impact. **Main Responsibilities:** * Analyze competitors to develop and propose new strategies, creating opportunities for differentiation and growth; * Structure and implement improvements in brand positioning processes through content, aiming to strengthen the company’s market presence; * Draft briefs for third-party vendors, providing clear and detailed guidelines for developing communication materials; * Direct and monitor deliverables from third-party contracts; * Understand the company’s products and services—including their features, benefits, target audience, and competitive differentiators; * Review materials for spelling, coherence, SEO, and layout, ensuring communication quality using proprietary tools. **Requirements:** * Optimizes content for search engines, including keyword usage, metadata, text structuring, and best practices for organic ranking; * Plans, organizes, and manages a content production calendar aligned with marketing and communication strategies; * Creates engaging content such as articles, blog posts, video scripts, and social media copy, adapted to the brand’s tone of voice and target audience; * Crafts narratives that engage audiences and convey messages persuasively and impactfully. **Education:** * Bachelor’s degree in progress or completed in Languages, Advertising and Public Relations, Journalism, Cinema, Marketing, or related fields; **Benefits:** * **Multi-benefit Card**: Flexible card facilitating use for meals/food, transportation, leisure, pharmacy, and more—you choose how and where to use it; * **Health and Dental Plan**: Fully covered by the company after the probation period; * **SESI Agreement**: Farmasesi and OdontoSesi; * **Health and Well-being**: GoGood and Wellhub agreements (discounts at gyms and consultations with nutritionists, psychologists, and other health professionals); * **Ergonomics Support**: In-house physiotherapy/osteopathy services; * **Professional Development**: Financial support for courses, training programs, and certifications; * **Partnerships**: EBAC and Influx; * **Financial Incentives**: Profit-sharing (PLR), performance bonuses, completion bonuses for training programs, and tenure bonuses; * **Office Comfort and Food**: Complimentary fruits and coffee, plus access to Market4u and Dynamarket; * **Culture and Environment**: Monthly team-building events and a relaxed, no-dress-code atmosphere.