MARKETING ANALYST

Description

Job Summary: The Marketing Analyst assists in developing and executing marketing strategies, market analysis, and campaigns, contributing to brand growth and strengthening. Key Highlights: 1. Works on content creation and social media monitoring. 2. Develops and implements digital and traditional marketing strategies. 3. Analyzes metrics and KPIs to optimize campaigns and performance reports. The Marketing Analyst is responsible for assisting in the development and execution of marketing strategies, market analysis, and advertising campaigns. They work on content creation, social media monitoring, and results analysis, contributing to brand growth and market positioning. * Conduct market research to identify trends, competitors, growth opportunities, and consumer behavior; * + Develop and implement digital and traditional marketing strategies aligned with the target audience and company objectives; + Plan, execute, and monitor campaigns across various platforms (social media, email marketing, SEO, PPC), evaluate performance, and propose improvements; + Analyze metrics and KPIs using tools such as Google Analytics and SEMrush, preparing performance reports (reach, engagement, conversions); + Create, optimize, and manage content for blogs, social media, and other communication channels, maintaining brand identity; + Stay updated on industry trends and emerging technologies, adapting strategies as needed to ensure competitiveness; + Support the organization of events and promotional activities; + Collaborate with internal teams and external vendors in executing departmental activities.