Job Summary: SEM Analyst responsible for planning and publishing promotions, developing and reviewing digital content, structuring briefings, and monitoring performance media results. Key Highlights: 1. Planning and publishing weekly promotional schedules 2. Developing and reviewing digital content 3. Monitoring performance results and managing media investments **SEM ANALYST** **Job Description:** Responsibilities: Responsible for planning and publishing weekly promotional schedules in collaboration with internal teams, ensuring integration and alignment with all stakeholders involved in the process; developing and reviewing digital content related to products and categories, institutional, promotional, and commercial information; establishing regular alignment routines with Marketing and Sales teams for promotion planning, image acquisition, and information gathering to support digital communication; structuring briefings for creative development (banners, landing pages, etc.) for internal or external teams; monitoring and validating creatives according to brand guidelines; To produce briefings and content for online marketing assets, product content for catalogs (digital and offline), newsletters, digital media banners, and email marketing materials; Will monitor performance results and manage investments in media campaigns (performance); analyze and propose improvements based on Google Analytics metrics and KPIs (e.g., purchase funnel, bounce rate) in collaboration with internal teams and/or contracted vendors; manage **Requirements:** Requirements: Bachelor’s degree in Business Administration, Marketing, or Communications; Proven experience with digital sales channels (B2C/B2B/Marketplace) required; Proficiency in Portuguese spelling and grammar, and expertise in writing institutional, promotional, and marketing copy is desirable; Advanced proficiency in Microsoft Office suite and advanced knowledge of Google tools (SEM – Analytics, AdWords, Remarketing, etc.) is desirable. Knowledge of Programmatic Advertising, familiarity with the Home Center sector in Brazil, and hands-on experience with the VTEX platform are advantageous. **Minimum Education Level:** High School Diploma **Work Schedule:** Flexible hours **Benefits:** Salary: To be determined Benefits: Meal allowance. *Apply via the Divulga Vagas portal!* Follow Divulga Vagas on Instagram: @divulgavagas.oficial
João Silva
Indeed · HR
João Silva
Indeed · HR
