Senior Marketing Analyst

Description

Job Summary: Responsible for strategically and operationally generating leads and qualifying commercial opportunities, supporting marketing and sales. Key Highlights: 1. Plan and execute sponsored campaigns on Instagram and Google Ads 2. Actively prospect leads (Hunter profile) 3. Manage and update the sales funnel in the CRM Responsible for strategically and operationally generating leads and qualifying commercial opportunities, directly supporting marketing and sales teams. Main Responsibilities: \* Plan and execute sponsored campaigns on Instagram and Google Ads. \* Actively prospect leads (Hunter profile). \* Manage and update the sales funnel in the CRM, ensuring tracking of all stages. \* Create, optimize, and monitor paid media campaigns (social and search). \* Support performance and metric analysis (CPA, CPL, CTR, ROI). \* Collaborate with the sales team on conversion strategies and automated follow-ups. Requirements: \* Minimum 1 year of experience in digital marketing, sales, or lead generation. \* Completed undergraduate degree (Marketing, Communications, Advertising, Business Administration, or related fields). \* Proven experience in at least 2 of the following 5 areas: Experience in sales or lead generation (Hunter/SDR); Sponsored campaigns on Instagram; Google Ads campaigns; Proficiency with CRM tools (HubSpot, RD Station, Pipedrive, or similar); Prior experience in the technology sector. Compensation and Work Model: \* Base salary per category \+ commission \+ performance bonus. \* Collaborative and dynamic environment with strong integration between marketing and sales. Job Type: Full-time, CLT employment Salary: R$3\.000,00 \- R$4\.000,44 per month Benefits: * Health insurance * Life insurance * Meal allowance * Transportation allowance