Job Summary: Responsible for planning, executing, and optimizing CRM journeys and paid media campaigns, working with performance analysis and strategy integration. Key Highlights: 1. Experience with paid media and digital performance. 2. Planning and optimization of CRM journeys and media campaigns. 3. Analysis of performance metrics and strategic funnel vision. Requirements: * Completed undergraduate degree; * Intermediate English; * Microsoft Office suite; * Experience with paid media and digital performance; * Experience with CRM and marketing automation platforms \- Insider is a plus; * Analytical ability and proficiency in performance metrics; * Strategic funnel vision and customer relationship understanding; * Organization, autonomy, and sense of priority; * Strong communication skills to translate data into action. Key Responsibilities: * Plan, execute, and optimize CRM journeys (e\-mail, WhatsApp, SMS, push, and other channels). * Create intelligent segmentation based on customer behavior, history, and intent. * Integrate CRM with media strategies. * Plan and monitor paid media campaigns on Meta Ads (Facebook and Instagram), Google Ads, and TikTok Ads. * Analyze and monitor CRM and paid media campaign performance metrics (Meta Ads, Google Ads, and TikTok Ads). * Collaborate with marketing and communications agency teams. Employment Type: Full-time CLT Benefits: * Health insurance * Dental insurance * Life insurance * Meal allowance * Transportation allowance Work Location: On-site
João Silva
Indeed · HR
João Silva
Indeed · HR
