Description
Activities/Responsibilities:
* Content planning for all brand profiles managed by marketing, due every 20th of each month for the following month;
* Capture and create content for Reels, IGTV, feed, and Stories according to the approved strategy;
* Briefing for each social media asset created by the in-house designer;
* Writing all digital assets;
* Support Social CRM activities led by the Marketing Assistant;
* Liaise with unit managers;
* Performance reporting for brand profiles;
* Performance reporting for the profile;
* Opinion reports;
* Structuring and monitoring the content calendar produced by Ambassadors and its publication on social media;
* Liaise with mall marketing teams to identify opportunities;
* Plan Email Marketing campaigns through data analysis;
* Monitor and repost store opening content; perform remote coverage when necessary;
* Plan, analyze, execute, and **generate reports** on customer loyalty initiatives using tools – e.g., Falaê;
* Organize the Digital brandbook.
Requirements:
Currently pursuing a bachelor's degree in Administration, Advertising, Marketing, Economics, or related fields
Basic knowledge of Microsoft Office – Excel, PowerPoint. Familiarity with Canvas is a plus.
Availability to work six days per week with Wednesday off;
Minimum Education Level: Bachelor's Degree
Willingness to travel
* Day Off
* Meal Allowance
* Medical Insurance
* Dental Insurance