Marketing Coordination

Description

Job Summary: Strengthening and developing the corporate brand, enhancing its market presence and generating value for customers, shareholders, and society. Key Highlights: 1. Experience in brand and portfolio strengthening strategies. 2. Brand management across digital channels and collaboration with agencies. 3. Proactive identification of market trends and movements. Strengthening and developing the corporate brand, enhancing its market presence and competitiveness, while driving value creation for customers, shareholders, and society. **Academic Qualifications:** * Bachelor's degree in Business Administration, Marketing, Communications, or related fields. * Postgraduate degree or MBA in Commercial Management, Business Strategy, Marketing, Business Management, or related fields is a plus. **Requirements:** * Minimum of 2 years of experience in this role, focused on developing corporate brand strategies; * Experience executing visibility initiatives that yield strategic brand gains and institutional recognition. Examples: market participation, sales records, product launches, organizational restructuring, administrative reforms, awards, etc.; * Experience implementing portfolio and brand strengthening strategies, including planning, development, and execution of external events and activities; * Brand management across digital channels; * Collaboration with marketing, advertising, and promotional agencies, as well as brand support vendors; * Proactive identification of market trends and movements to inform competitive actions—such as pricing, branding, market positioning, digital channels, trade marketing—vis-à-vis customers and competitors; * Support to HR in internal marketing (endomarketing); * Experience managing marketing budgets and investments; **Technical Knowledge:** * Demonstrated knowledge and experience in Digital Management (channels and platforms); * Experience applying AI tools and technologies; * Brand performance analysis; * Project management methodologies and tools; * Management of B2B-focused initiatives; * Goal setting, project management, and budget planning; * Desired expertise in strategic brand management, market intelligence and analysis, pricing, digital marketing, and trade marketing. **Behavioral Competencies** * Planning and Organization; * Results Orientation; * Leadership; * Creativity; * Teamwork.