
When I’m scanning CVs, the biggest mistake I see is a lack of tailoring. A generic CV rarely makes it past the first 7-second scan. To create a CV that actually gets noticed, you need to start with the job description. Pull out the key skills, qualifications, and Keywords that match the role—especially those that align with an Applicant Tracking System (ATS) , which is software used by most large companies to filter CVs automatically. Your CV should use a clean, single-column format with standard fonts like Arial or Calibri, and avoid tables, graphics, or columns that can confuse the parser.
I also look for quantifiable achievements rather than simple job duties. For example, instead of “Managed a team,” write “Led a team of 8 to achieve a 20% increase in quarterly sales.” Use the STAR method (Situation, Task, Action, Result) to structure your bullet points. Keep your CV to no more than two pages—one page is ideal for early-career professionals. A recent study by The Ladders found that recruiters spend an average of only 7.4 seconds scanning a CV before deciding if it’s worth a deeper look. That’s why a strong professional summary at the top is critical: three to four lines that communicate your value proposition and target role.
Below is a quick reference table of common CV mistakes and how to fix them:
| Mistake | How to Fix |
|---|---|
| Using a generic objective | Replace with a tailored professional summary |
| Overloading with buzzwords | Use specific, keyword-rich accomplishments |
| Poor formatting (tables, columns) | Stick to a simple, ATS-friendly layout |
| Missing contact info | Ensure email, phone, and LinkedIn URL are present |
| Too many irrelevant details | Cut anything older than 10 years or unrelated |
Finally, always proofread. A single typo can signal carelessness. I recommend using tools like Grammarly and reading your CV out loud to catch awkward phrasing. Customize your CV for every application—even small tweaks to match the job description can dramatically improve your chances of getting an interview.

I just graduated last year, and honestly, creating my first CV was overwhelming. What helped me most was using my university’s career center for templates and feedback. They told me to keep it to one page, put my education first, and list any relevant internships or projects. I also scanned the job description and included the exact skills they mentioned—like “social media management” or “data analysis.” I made sure to use action verbs like “developed,” “organized,” and “led.” It’s simple but it worked—I got a few callbacks. Just don’t overthink it; focus on what’s relevant and keep the layout clean.

Think of your CV as a story of your career impact, not just a list of tasks. I advise people to lead with a powerful summary that captures your unique value, then use every bullet point to show results, not responsibilities. Use numbers, percentages, and specific outcomes. For example, “Increased customer retention by 15% through a new feedback system.” Tailor the language to match the industry and role. A recruiter should be able to tell within 10 seconds what you’ve achieved and what you’re aiming for. Keep it concise—less is more when every word carries weight.

After 25 years in the field, I’ve learned that a CV must reflect leadership and strategic thinking. For senior roles, I recommend a two-page CV with a strong executive summary, followed by a career highlights section that showcases board memberships, major initiatives, and revenue impact. Avoid listing every job from the 1990s—focus on the last 10–15 years. Use a professional tone and include a brief “Skills & Competencies” section that aligns with the target role. I also include a LinkedIn profile link and ensure my CV is saved as a PDF to preserve formatting. Consistency in font size and spacing makes it look polished.

From a purely data-driven perspective, ATS optimization is non-negotiable. Most companies use systems like Workday or Taleo to parse CVs. If your CV doesn’t have the right keywords from the job description, it will be rejected before a human sees it. I use tools like Jobscan to compare my CV against the job posting and adjust the match rate. Formatting matters too: use standard headings (“Experience,” “Education,” “Skills”), avoid images, and save as a .docx or .txt file if the system prefers that. My tip: include a


